Calling out the charlatans

A few days ago, we went to Woolworths to buy some (organic cotton) undies and while there, decided to stop and have a coffee. The  organic coffee at the woolworths cafe is really good incase you haven't tried it yet!  Herein lies the hypocrisy - the label in the undies says " be good to the environment, wash at 40 degrees" just so you know you shouldn't wash stretch fabric any higher that 40 degrees anyway as it destroys the elastic. While having our coffee, we noticed one of the staff in turn on the heater to counteract the airconditioning (which is on with the doors open) . WTF?! for a store that is branded to be so environmentally aware, that is a pretty careless blunder. Surely it would be easier and a hell of a lot better for the environment to just turn the aircon down or preferably off?